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Rishab Shetty: The new Face of Ramraj Cotton

Rishab Shetty Dadasaheb Phalke Award: Kantara's Rishab Shetty wins 'Most Promising Actor Award' at Dadasaheb Phalke International Film Festival - The Economic Times

January 25, 2024

In a major development today, Ramraj Cotton proudly introduced renowned actor and director Rishab Shetty as their new brand ambassador for Dhotis, Shirts, and Kurtas. The announcement was made by Arun Eashwar, the Managing Director of Ramraj Cotton, who expressed immense pleasure, pride, and confidence in this association.

During a live interaction with Rishab Shetty, Arun Eashwar conveyed his admiration for the actor, describing him not only as a talented individual but also as a man deeply connected to his roots and traditions. He highlighted Shetty’s love for cultural values, specifically mentioning his consistent choice of traditional Indian dhoti at various events, which caught the attention of the Ramraj team.

Arun Eashwar emphasized the alignment of values between Ramraj and Rishab Shetty, stating, “It is a very happy moment for us to join Rishabh Sir, and we feel that this association will take our brand even further to greater heights.”

Rishab Shetty, in response, expressed his gratitude to the management of Ramraj Cotton for choosing him as the brand ambassador, acknowledging the brand’s deep connection to Indian culture, which resonated with him since his childhood. He mentioned that the association with Ramraj is not just about being a brand ambassador but also about shared values and responsibility towards society.

In his remarks, Shetty praised Ramraj as a swadeshi brand that has grown tremendously in the country, representing Indian culture and tradition. He highlighted the importance of showcasing Indian culture to the world, and he believes that traditional wear plays a significant role in this representation.

One of the key reasons Shetty chose to associate with Ramraj was the commitment of  Nagarajan, the founder, to social causes. He noted that Nagarajan, through Ramraj, has been actively contributing to society, and the brand’s responsibility towards social welfare deeply resonated with him.

This collaboration is expected to propel Ramraj Cotton to new heights, especially as the brand expands its presence beyond southern India into the northern regions. The partnership is not only a testament to the actor’s influence but also a significant step for Ramraj in promoting Indian culture through its traditional clothing line.

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