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Google announces AI upgrades as it competes with Microsoft

Alphabet chief Sundar Pichai

 

Google has announced that generative artificial intelligence (AI) will be added to its primary search engine.

Microsoft made the decision after including GPT-4 into its Bing search engine earlier this year.

According to the business, Search Generative Experience, which will be part of Google, will craft solutions to open-ended searches.

However, the system will be confined to a small number of users and is still in the “experimental” stage.

“We’re reimagining all of our core products, including search,” said Sundar Pichai, CEO of Alphabet, Google’s parent company.

In addition, the business introduced a new feature on Google’s Android system that will proactively notify customers about unknown AirTags, which are tiny devices designed to track personal objects such as keys and wallets.

The “unknown tracker alerts” will be available this summer, according to the technological behemoth.

The disclosure came after Apple and Google announced last week that they were collaborating to address the issue.

Two women sued Apple last year for AirTag stalking.

Last year, women who had been tracked using the devices told the BBC that not enough was being done to avoid misuse.

Google I/O 2023: Search king responds to Microsoft's AI challenge | U.S. & World | gazette.com

Google made the announcement at its annual developer conference, where company executives hailed the company’s newest advances in artificial intelligence and new hardware options, including a $1,799 (£1,425) phone that opens and closes like a book.

The firm announced the removal of the waitlist for “Bard,” an experimental, conversational chat service that will be available in 180 countries and territories in English.

It was also stated that the chatbot would soon be able to react to prompts using visuals in addition to words.

After the runaway success of competitor chatbot ChatGPT, which is financed by Microsoft, Google has been under pressure to improve its artificial intelligence products.

An earlier attempt to demonstrate its credentials in the field, in February, ended in embarrassment when it was revealed that – in an advertisement meant to demonstrate its skills – Bard had answered a question wrong.

The mishap cost parent company Alphabet $100 billion (£82 billion), indicating how closely investors are watching how the internet titans’ AI projects play out.

After investing substantially in the startup that developed it, OpenAI, Microsoft is integrating ChatGPT technology into its search engine Bing. Baidu, the Chinese computer behemoth, also has a chatbot named Ernie.

Gartner analyst Chirag Dekate stated that Google remained the market leader and was well positioned to gain from the interest in AI.

“Google has the tools to dominate the AI battles; the question is whether they will,” he remarked.

Article courtesy By James Clayton, North America technology reporter(BBC) 

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