More than half of US shoppers say they start product searches on Amazon.com, a higher share than Google.
Amazon.com intends to compete with Microsoft and Google’s efforts to include generative artificial intelligence into its search engines by bringing ChatGPT-style product search to its online store.
The ambitions of the e-commerce behemoth are evident in recent job listings seen by Bloomberg News. According to a job posting for a senior software development engineer, the business is “reimagining Amazon Search with an interactive conversational experience” that will assist consumers in finding information, comparing products, and getting tailored recommendations.
The business added in the offering, which appeared on its jobs page last month, “We’re looking for the best and brightest across Amazon to help us realise and deliver this vision to our customers right away.” “Search will go through a once in a generation transformation.”
Another job description stated that the candidate will be a member of “a new AI-first initiative to re-architect and reinvent the way we do search through the use of extremely large scale next-generation deep learning techniques.”
Keri Bertolino, a representative for Amazon, declined to comment on the job postings. In an email, she stated that “we are significantly investing in generative AI across all of our businesses.”
One of the most important aspects of Amazon’s core retail operation could change as a result of conversational product search. In recent years, millions of customers looking for a certain item have started using the search box at the top of the app and home page as their primary starting point. Compared to Google, more than half of US consumers say they begin their purchase searches on Amazon.com.
Early generative AI implementations by Alphabet’s Google, Microsoft, and others have been plagued by mistakes while answering simple queries. However, they also demonstrate how a more robust Google or Microsoft Bing search may provide people with a more beneficial approach to find things.
A list of five items, together with references to Men’s Health and GQ reviews and links to retailers, appeared when I asked Microsoft Bing, which is powered by OpenAI’s ChatGPT, to display the five best electric razors. On Amazon, the same search results in two adverts, then dozens of things.
The rising proportion of results devoted to advertisements and other paid material in Amazon’s search results has drawn criticism in recent years.
In order to build robust language models that can assist in producing text or graphics in response to a prompt, generative AI utilises enormous amounts of data. On a conference call discussing earnings last month, Andy Jassy, the chief executive officer of Amazon, stated that the technology “presents a remarkable opportunity to transform virtually every customer experience.”
The company’s cloud computing division, Amazon Web Services, unveiled a series of services in April that rely on developments in generative AI. They have not yet been extensively distributed. According to Insider, the corporation plans to employ the same technology to enhance its Alexa speech assistant. The Information reported last month that Amazon is also creating a team to employ artificial intelligence capabilities to produce images and films for marketing campaigns.